Yell Group plc, is a multinational directories and internet services company head quartered in Reading, Berkshire, UK. It has operations in the United Kingdom, the United States, Spain, Argentina, Chile and Peru. It has its origins in the yellow pages division of the privatised British telecommunications operator BT Group.
The YELL Business File application is the core production system that manages the listings for its 3 million business records, used in online and print directories.
The original application design did not support flexible, dynamic enquiry features for progressive business planning. 3rd-party analytics services were expensive and delayed campaign execution.
The challenge was to cost-effectively bridge the gap between the core system and the business users’ needs without disrupting the mission-critical workflows of the production system.
“DataNovata significantly improved our ability to respond to the requirements of the business and retain Yell’s competitive edge.”